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Insights across industry trends, AI, social, data, and more
‘The sapien in the machine’ – the importance of sub-editors …
“As of yet, the machine doesn’t understand language as well as humans. And it certainly doesn’t understand it as well as the tiny subset of humanity known as sub-editors.”I…
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A masterclass in social, comms and vibes: how Tim Walz took …
Tim Walz’s momentum surged on social media after being announced as Kamala Harris’s running mate on 6 August.After following Harris’s successful media strategy, Walz has quic…
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6 design developments to watch out for
In the fast-paced world of design, tech breakthroughs are sparking a creative revolution. With accessible 3D software and cutting-edge AI integration, designers now have an unparal…
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Unleashing the full potential of live events
Beyond networking opportunities and obligatory canapés, corporate events hold immense value for brands as seedbeds of content creation.As any marketing or communications leader wi…
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Out of the ‘coconut tree’ and into the White House: How soci…
Kamala Harris’s social media presence has skyrocketed in the past week in a way that no one predicted.Having secured enough delegates for the Democratic nomination after Joe Bide…
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5 golden rules for communicating your sustainability perform…
This month at Formative we reaffirmed our commitment to the United Nations Global Compact (UNGC), the world’s largest voluntary corporate sustainability initiative. Doing this re…
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How a modern digital strategy helped Labour deliver a landsl…
As the dust settles on a historic UK general election, there is plenty to unpick. From campaign blunders to voting reform, analysts will have no shortage of discussion points as we…
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AI is not creative, you are – key takeaways from Cannes Fest…
Finding inspiration and connecting on a human level were two of the most enjoyable elements for me at last week’s Cannes Lions International Festival of Creativity. Cannes has be…
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Radical Transparency: The new imperative for Content Creator…
How can we preserve human creativity, trust and transparency in the AI age?We all know the creative industries are being disrupted at an unprecedented pace and scale. And while the…
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Supercharging marketing ideation with the help of AI
It’s a common scenario in marketing: you’ve created a complex new asset that has taken weeks, if not months, to nurture to the point of publication. Now it’s hot off the pres…
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3 key messaging strategies for implementing AI sustainably
Generative artificial intelligence (AI) tools like ChatGPT, DALL-E and Claude are revolutionising how businesses operate across almost every industry. These powerful AI models are …
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The Impact of LinkedIn's Latest Image Update
How will LinkedIn’s latest image update affect innovative social assets?Getting content to stand out on busy LinkedIn feeds has become increasingly challenging.Uploading multiple…
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