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Insights across industry trends, AI, social, data, and more
Great design: bringing B2B stories to life
When it comes to getting noticed, B2C marketers have long been willing to push the boundaries of campaign design, as shown by these eye-catching examples from Nestlé and Dove. For…
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AI is rewriting the rules of search – here’s what B2B market…
Nearly seven in ten Google searches in the US and UK now end without a click. Google’s AI Mode passed 1 billion monthly users in 2026, and B2B buyers are using AI tools to resear…
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Great creative work takes time: 6 cracking lessons in creati…
A visit to Aardman’s 50th anniversary exhibition at London’s Young V&A offers six lessons in creativity, from nurturing ideas and allowing time for great work to embracing technology, teamwork and imperfection.
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Davos 2026: Why strategic communication is now a leadership …
At Davos 2026, trust, AI and geopolitics collided. Here’s why strategic communication has become a critical leadership imperative.
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Davos 2026: what a spirit of dialogue means for communicator…
As the World Economic Forum returns to Davos, a spirit of dialogue sets the tone for global leadership in 2026. What are the themes shaping the Annual Meeting, and how are we helping our clients to turn these conversations into clear, credible content before, during and after #WEF26?
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What is LLM seeding?
How do you get cited by an AI platform? Search engine optimisation (SEO) has been an established practice for decades. Yet, getting your content picked up by ChatGPT, Perplexity o…
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Rive interactive storytelling
Our creative processis divided into four fundamental stages.Each is represented below with an interactive story. Have fun exploring the journey at the heart of creative.intelligenc…
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5 ways we're bringing Mouvo 2025 thinking into brand storyte…
Design never stands still – and neither do we. This year, our Senior Motion Designer, Becca Byrne, attended Mouvo 2025 – a conference that brings together some of the most forw…
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5 reasons B2B brands can’t ignore the rise of voice search
What started as a novelty – “Hey Siri, will it rain today?” – has become a daily habit. Voice search is part of how we live, work and buy. And it’s not just consumers as…
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The Formative Social
Instagram has launched ‘trial reels’Instagram is experimenting with a new feature designed to help Reels creators refine their content strategy. This latest feature enables use…
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How your C-suite can use LinkedIn to enhance brand authority…
In today's complex world, C-suite executives are recognising the power of social media, particularly LinkedIn, as a tool to cut through the noise and shape personal branding, compa…
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