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Insights across industry trends, AI, social, data, and more
3 ways to tell your sustainability story with impact
Sustainability is more important to business success than ever before.It has become today’s defining concern for both customers and investors. In a recent survey, nearly two-thir…
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How do you uncover your sustainability stories?
Scroll through your LinkedIn feed. How many of the posts are telling a story about sustainability?Chances are, quite a lot of them. According to research from consultancy firm BCG,…
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Stand up to scrutiny: 5 steps to robust sustainability conte…
Aside from the very obvious moral and ethical obligations, the business case for sustainability content is also increasingly persuasive. By 2025, the value of global Environmental,…
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Why there's so much more to diversity than a rainbow logo
Yes, we’ve updated our logo for Pride Month. This is important to us all here at Formative as a reflection of how highly we value diversity, equity and inclusion. But changing a …
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Defending reputation in an age of misinformation: 5 things c…
We all know that social media is a powerful tool for both helping us connect and disseminating information. But here I want to talk about its dark side.Algorithm-driven fake news. …
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What is Clubhouse? 5 opportunities for brands, and 5 things …
Clubhouse has launched into a world looking for distraction, and it’s fair to say it’s done more than just turn a few heads.In a few months, the audio-based social media app ha…
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This is why animations are cutting through
In a world full of complex stories and a dearth of time to sift through them all, animation’s stock just keeps rising. That’s not just among B2C brands or influencers, either. …
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How nature can help us through lockdown
These days, most of us are spending a lot more time at home. We’re two months into lockdown in the UK and, as much as possible, we’re settling into this new world of social dis…
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#MentalHealthAwarenessWeek: 5 ways to look after yourself (a…
Like many people right now, you’re probably reading this while working from home. Your commute is a walk downstairs, your desk is the kitchen table and you’ve got a new colleag…
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#Coronacomms: How to develop a comms and content plan for a …
The challenge of creating a comms plan for hundreds of volunteers and rolling it out in just a couple of days was not one we had ever faced before. But three weeks ago we came acro…
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#Coronacomms: Coronavirus has prompted a return to authentic…
Three years ago, global TV audiences were enchanted by two young children who invaded their father’s home office, gate-crashing his video interview with BBC News. The clip went v…
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#Coronacomms: Turn your virtual presence into an engaging ex…
As spare rooms, kitchens or home offices become the new workspaces during lockdown, your teams’ personal lives are increasingly being put on show during virtual meetings and conf…
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