Our blog
Insights across industry trends, AI, social, data, and more
From corporate podcasts to AI: Here are the next B2B content…
Content and social media marketers are being put through their paces like never before.The explosion of interest in generative artificial intelligence (AI), paired with the constan…
Read more →
Should you pay for Twitter Blue?
“What should we do about Twitter Blue?”That’s the most frequent question put to our Social & Insights team as Twitter moves forward with the next stage of its subscription re…
Read more →
We’re buzzing to be a B Corp
Formative Content is now a certified B Corp! This means we’ve joined a band of more than 6,000 purpose-driven companies globally who, like us, are committed to doing business bet…
Read more →
Building on sustainability: Formative joins the UN Global Co…
Making Formative Content a more sustainable business flies high on our list of priorities, so we are pleased to announce that we have been welcomed as a new participant of the Unit…
Read more →
A writer’s verdict on AI tools – hype or the real deal?
My career in journalism has just ticked over the 30-year mark. The job has changed beyond recognition, driven largely by the advance of digital technology. I have always been a tec…
Read more →
My life as a Digital Marketing Apprentice: Tom Crowfoot
It’s one of Formative Content’s USPs that we have a team of writers with decades of journalism experience. But it takes more than our talented newsroom veterans to run a thrivi…
Read more →
3 things we’ve learned about engaging everyone on equality
International Women’s Day gives us all a chance to reflect on another 12 months in our workplaces: what we’ve been doing well and where we have scope for improvement. The theme…
Read more →
Building a workforce that reflects society - Formative’s app…
It is very easy to have good intentions on Diversity, Equity and Inclusion (DEI). Delivering on them is far harder.We are acutely aware the unique skills, experiences and knowledge…
Read more →
Twitter, LinkedIn and beyond: Here’s what our analysis is te…
What do we tell our clients when it comes to social media? And what does our data tell us about the current situation and the outlook?2022 was a wild ride, with turmoil at Twitter …
Read more →
Generative AI and your B2B brand: The now, and the future
Generative AI can seem exciting and unsettling in equal measure, and we’re just getting started when it comes to its potential for content strategy, brand and reputation.Every da…
Read more →
5 insights from Davos for corporate communicators
The World Economic Forum adopted a newly minted word to frame the debate at its 2023 Annual Meeting in Davos. Welcome to the “polycrisis”. As corporate communication and market…
Read more →
5 takeaways from our multimedia live coverage at Davos
Talking freely, openly and in person made for an engaging debate across the week at the World Economic Forum’s annual meeting in Davos. Against a backdrop of multiple challenges …
Read more →